Skyfall marketing kicks in as Coke has launched their Coke Zero campaign linked with Daniel Craig’s latest James Bond venture with a rather clever ad that wants everyone to ‘unlock the 007 in you. Check it out below along with a few new images from the ad.
Coke is playing it smart with Skyfall this time and not unveiling the latest James Bond theme like they did in 2008 for Quantum Of Solace which didn’t make Jack White very happy. This one has the classic 007 theme once the guy takes a drink from his bottle which turns him into a suave (sort of) superspy who gets the girl. He looks like he could be a double for Dr. Who’s David Tennant.
As you can see Coke keeps it a little real with this guy running towards the Astin Martin, and then heading off on his little scooter. You can see the whole clip below along with the opening sequence featurette from Skyline with Daniel Craig.
Skyfall Movie Synopsis
In SKYFALL, Bond’s loyalty to M (JUDI DENCH) is tested as her past returns to haunt her. 007 must track down and destroy the threat, no matter how personal the cost.
When Bond’s latest assignment goes gravely wrong and agents around the world are exposed, MI6 is attacked forcing M to relocate the agency. These events cause her authority and position to be challenged by Gareth Mallory (RALPH FIENNES), the new Chairman of the Intelligence and Security Committee. With MI6 now compromised from both inside and out, M is left with one ally she can trust: Bond. 007 takes to the shadows – aided only by field agent, Eve (NAOMIE HARRIS) – following a trail to the mysterious Silva (JAVIER BARDEM), whose lethal and hidden motives have yet to reveal themselves.
Starring: Daniel Craig, Javier Bardem, Ralph Fiennes, Bérénice Marlohe, Naomie Harris, Ben Whishaw with Albert Finney and Judi Dench as M
Director: Sam Mendes
Release Date: UK and Ireland on October 26th, 2012. North America November 9, 2012
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