Sadly, we knew this was coming with the horrific marketing that was done for ‘John Carter’ so Disney can now blame the film for having to write down $200 million in operating losses. This is the Mouse House’s fourth year in a row in writing down a hefty budget fiasco.
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Disney is still pushing out as much ‘John Carter’ marketing they can with even the latest trailer hitting today which is feeling more like an act of desperation. By now most people know they’ve dropped the marketing ball horribly on an otherwise good film, but will all this last minute foisting actually help Andrew Stanton’s passion project?
The ‘John Carter’ movie marketing blitz has been going for a while, but then the weak tracking numbers came out to Disney’s dismay so we’re being inundated even harder. It’s starting to feel like how hard they pushed ‘Tron’ so right now, no talk of sequel for Taylor Kitsch.