Anyone watching the 2012 London Olympic Games isn’t surprised that Ryan Lochte is now ready to attack Hollywood and the fashion world with at least two reality shows, Dancing With the Stars and an appearance with Will Farrell. Below is a gallery of images showing his evolution into the fashionista he’s become.

The 2012 London Olympic Games are winding down, but Ryan Lochte is winding up for his post Olympics career, and he and his agent mean business. The US swimmer differs vastly from phenom teammate Michael Phelps in being brazen, flamboyant, and he’s not afraid to show the world this side of him. He’s quickly learned how quickly the press can turn on you as he was the darling after beating Phelps on Day 1, but then before the week was up, the press were poking fun at him with his interview skills.

Then his mom told the press that her son only had time for one night stands. Lochte told Ryan Seacrest about peeing in the pool, and he quickly learned the power of TMZ. Then stories of his parents house getting foreclosed and the list goes on. This is the perfect ingredients for a reality show, so it came as no surprise when THR reported that it was in the works. Lochte’s story sounds like it could be a mix of Roseanne, Redneck Island and Trying To Keep Up With The Kardashians But Does Anyone Really Care. I could almost see his mother hosting The Choice and screening all the slags that want her son for the nite and having them all do a slag off for her approval before sending son and future slag in law off for their one night stand she’s become famous for speaking about.

Just being able to go on a tear like that is what keeps the public’s interest going for the swimmer. Naturally this is sounds of quick major cash for his sports agent, Erika Wright, and she’s jumping on everything as quickly as possible before interest drops. She immediately ran to THR to announce that her client has received offers to create a fashion line, has countless tv offers on the table plus Will Farrell is dying to make a video for his website Funny Or Die with the swimmer. Guaranteed it will be to take a little piss out of the young man, but this guy’s in on the joke and ready to run with it.

Site’s may be calling him a big douchebag, but people are lapping it up and wanna see more of what’s inside his bad. He’s 28, but he’s smart enough to know to run with it while the iron’s hot since attention span’s just aren’t what they used to be for Olympic athletes. Lochte has also been adamant stating how he’d love to appear on Dancing With the Stars (and for the $200K paycheck, who wouldn’t?), and we’re already hearing that’s he’s angling to be a guest judge on Project Runway. Three sources have confirmed that, but I’m sure Tim Gunn will either be smitten with this kitten or aghast with his color palette. Lachte also let it slip to Ryan Seacrest before the famous peeing in the pool story, that he’ll be moving to Los Angeles after the games.











It’s definitely the right town for him, but if he’s truly committed to competing in the 2016 Olympics, doing reality shows and everything else that’s being talked about will put a big dent on the intense training he’ll need. Every agency in LA is already coming up packages to pitch to get the swimmer on since he has a manager but not a Hollywood agent yet. Some sources at CAA are touting that within two weeks, he’ll be with them though so WME and ICM get moving!













