The ‘John Carter‘ movie marketing blitz has been going for a while, but then the weak tracking numbers came out to Disney’s dismay so we’re being inundated even harder. It’s starting to feel like how hard they pushed ‘Tron‘ so right now, no talk of sequel for Taylor Kitsch.
Remember how Disney’s marketing with ‘Tron‘ made it feel like it was being forced down our throat and then it came out. The tracking numbers for ‘John Carter‘ hit this week and many rival studios are jumping with glee it seems that the over $240 million 3D film could turn out to be a big bust for the Mouse House. At one point they were trying to discount rumors of a budget out of control, but even that has stopped now which signals problems.
Granted, ‘John Carter‘ doesn’t open until March 9, but with all the marketing campaigns that have been running for months now, it’s not looking good if awareness isn’t strong. Heck, it’s not even close to strong. Disney told Deadline that they’re unleashing all their marketing muscle this Sunday so expect the onslaught. This one seems like it’s for a very specific (read small) fanbase, and throwing tens of millions more advertising dollars is only going to make the ad agencies happy. It looks fun but only blu-ray on the home theater fun. So below is a big ole gallery of hi-res images and more clips. There’ll be more to come this weekend of course. Disney already promised it!
Some of these images are on set and behind the scenes which look good. If this one fails, you can be sure Disney will either be blaming online piracy or Dick Cook who had this set up before leaving the Mouse Trap.
To check out the full ‘John Carter’ Gallery Of Images just click this link.