Wow, ‘G.I. Joe: Retaliaton‘ is getting pulled from it’s June 29, 2012 theatrical release to March 29, 2012 to convert it to 3D for foreign audiences as these types of action films are doing so well internationally.
Even I’m a little surprised at this quick turnaround for the Dwayne Johnson, Bruce Wills and Channing Tatum starrer, but it gives ‘Magic Mike‘ the monopoly on Tatum that say since ‘G.I. Joe: Retaliation‘ was coming out that day too.
Actually it seems like a pretty smart move for Paramount since the summer is so packed and ‘The Avengers‘ is still killing it at the box office and ‘The Amazing Spider-Man‘ and ‘The Dark Knight Rises‘ is just around the corner. Moving the sequel to March 2013 could be smart since that’s a really good month to get a jump on the other big summer movies like ‘Man Of Steel‘. Plus the fact that another Hasbro product line toy ‘Battleship‘ bit the big one here in the US against ‘The Avengers’ while pulling in decent coin overseas. I’m wondering if Paramount will also put the G.I. Joe sequel out internationally first as many films are doing now before we get to see it. I believe the budget is at $125 million right now so converting to 3D plus having to reboot another full fledged campaign is definitely going to jack those numbers up much higher. Now poor Channing can’t say he’s in five movie this year…he has to settle for a lowly four.
It’s definitely an interesting move since the trailers were tracking very well and fans were responding while John Chu was already pushing it hard. I’m sure some will speculate that maybe the film wasn’t as strong as the trailers suggested and the bombing of ’Battleship’ made the studio very very wary and wanted to go back and tinker with more than just a 3D conversion. Universal just announced that it’ll be taking about a $150 million dollar hit so Taylor Kitsch will be blamed for costing two studios nearly half a billion dollars. He better pray that Peter Berg lets him come back on the ‘Friday Night Lights’ movie.