Last week Muse Communications did a press run letting everyone know that they’d be running a rather frank ‘White Space‘ commercial about the lack of diversity in the ad world during ‘The Pitch‘. It didn’t run, so did AMC yank the ad or was this just another stunt from an ad agency that fell flat? Our sources say it was a huckster pr stunt.
Just last Friday our editor did an interview with the Shelley Yamane, President of Muse Communications about their shockingly direct ‘White Space‘ commercial that was to run on the same episode that her company was competing against Bozell. This morning we were greeted with a slew of e-mails from our readers saying that it actually never aired. Many are assuming it’s just another sleazy advertising agency trick to get some attention, but we wanted to reach out and find out what really happened. I actually like their ad which is refreshingly honest, but if this was just a stunt, it quickly negates the power of it. I’ve reached out to the PR person who had contacted us in the first place about interviewing someone from Muse but haven’t heard back yet.
The interesting thing is that our source over at AMC has said that Muse had never placed an order to run the ad in the first place. Interestingly I was able to get an immediate call back from my source over at the network since I wasn’t sure if they felt it was too ‘direct’ for them, but nothing from their PR person. Normally if an ad didn’t run, they would be jumping on it as PETA loves to when their ads prove too racy for the networks. (Naturally the animal rights group makes them too racy for the sake of press.) If this was just a PR stunt to get some attention for the ad, they got Ad Age and even The New York Times (along with us) to plug it, but the video on YouTube is far from going viral as it’s only had a few thousand hits. It hasn’t even struck up the conversation that the agency was saying it wanted to.
We’ll update this if Muse or their PR person gets back to us, but sadly, this only cheapens the ad and Muse Communications along with their message. I am totally onboard with their diversity speak, but if this was just a cheap stunt, it makes them no better than every other huckster ad agency out there claiming to ‘work for change’, but in reality, it’s just another angle to rake in money from people who actually believe in their message. We’ll see what they have to say, but I will say, my sources over at AMC are rock solid (they were the same ones who gave us the exclusive story about Shane getting killed off ‘The Walking Dead’).
Last night’s episode of ‘The Pitch’ was the first one where I thought the advertiser got it right. Bozell came up with a campaign that was the perfect fit for the client and the audience they were trying to reach. We were rooting for Muse after interviewing them and supporting their diversity commercial that never aired, but at the end we all agreed, Bozell earned it. Jerry Stoner had just come over to Bozell and had everything weighing on him to win the account, along with dealing with that pain in the butt Social Media person at his firm, but he pulled it off in the end with a well thought out campaign that fit right for a not-for-profit organization. Interestingly, this was the same agency that gave us the ‘Got Milk‘ campaigns.
UPDATED: Muse Communications PR person got back to say that the ad ran in New York, Los Angeles, Chicago and Atlanta. I’m still surprised since so many of our readers live in New York and Los Angeles so for all of you that live in these four cities, if you saw it, let us know. Better yet send it to us since many of you know how to record that stuff very easily! It’s odd since I spoke with AMC in New York, and they’re not showing any record of it playing let alone being ordered.
So if one of you readers could send us the screenshot or it playing, let us know!