Heineken certainly stepped it up with the Crack the Case Skyfall commercial featuring Bérénice Marlohe with 007 Daniel Craig with some crazy high production values that makes it feel like a mini-James Bond movie. Check it out below.
The latest Skyfall Crack the Case commercial for Heineken feels more like a Superbowl heightened one that features mistaken identity with a luxury train racing through the Siberian tundra with the end result being James Bond girl Bérénice Marlohe with Daniel Craig in the club car waiting patiently for the action to lead to them.
“The genesis of the script was a mistaken-identity situation, in which the Heineken man bumps into James Bond (who is dressed identically) and is then accidentally chased by some nasty-looking villains,” said Eric Quennoy, executive creative director at W+K. “A remote Siberian train platform seemed like the perfect Bond-like place for this to happen, and the train itself seemed like a perfectly contained vehicle for the narrative to play out. Each carriage provided an opportunity to throw up a different challenge for the Man of the World to navigate and to also showcase a range of beautiful sets that pay homage to the Bond world.”
Reminding of us of the 2012 Opening Ceremonies for the London Olympics, Bond parachutes out of the moving train over a high bridge as he did with the Queen entering the ceremonies. All of these smart marketing definitely leads me to believe that this latest 007 Skyfall will easily rank with Casino Royale.
Skyfall Heineken Crack the Case Ad – Best Movies Ever