Home > Action Adventure > Daniel Craig Joins Bérénice Marlohe To Crack the ‘Skyfall’ Heineken Case

25 September, 2012 at 8:29 pm

Daniel Craig Joins Bérénice Marlohe To Crack the ‘Skyfall’ Heineken Case

Heineken certainly stepped it up with the Crack the Case Skyfall commercial featuring Bérénice Marlohe with 007 Daniel Craig with some crazy high production values that makes it feel like a mini-James Bond movie. Check it out below.

The latest Skyfall Crack the Case commercial for Heineken feels more like a Superbowl heightened one that features mistaken identity with a luxury train racing through the Siberian tundra with the end result being James Bond girl Bérénice Marlohe with Daniel Craig in the club car waiting patiently for the action to lead to them.

“The genesis of the script was a mistaken-identity situation, in which the Heineken man bumps into James Bond (who is dressed identically) and is then accidentally chased by some nasty-looking villains,” said Eric Quennoy, executive creative director at W+K. “A remote Siberian train platform seemed like the perfect Bond-like place for this to happen, and the train itself seemed like a perfectly contained vehicle for the narrative to play out. Each carriage provided an opportunity to throw up a different challenge for the Man of the World to navigate and to also showcase a range of beautiful sets that pay homage to the Bond world.”

Reminding of us of the 2012 Opening Ceremonies for the London Olympics, Bond parachutes out of the moving train over a high bridge as he did with the Queen entering the ceremonies. All of these smart marketing definitely leads me to believe that this latest 007 Skyfall will easily rank with Casino Royale.

Skyfall Movie Synopsis

In SKYFALL, Bond’s loyalty to M (JUDI DENCH) is tested as her past returns to haunt her. 007 must track down and destroy the threat, no matter how personal the cost.

When Bond’s latest assignment goes gravely wrong and agents around the world are exposed, MI6 is attacked forcing M to relocate the agency. These events cause her authority and position to be challenged by Gareth Mallory (RALPH FIENNES), the new Chairman of the Intelligence and Security Committee. With MI6 now compromised from both inside and out, M is left with one ally she can trust: Bond. 007 takes to the shadows – aided only by field agent, Eve (NAOMIE HARRIS) – following a trail to the mysterious Silva (JAVIER BARDEM), whose lethal and hidden motives have yet to reveal themselves.

Starring: Daniel Craig, Javier Bardem, Ralph Fiennes, Bérénice Marlohe, Naomie Harris, Ben Whishaw with Albert Finney and Judi Dench as M

Director: Sam Mendes

Release Date: UK and Ireland on October 26th, 2012. North America November 9, 2012