Right before the new ‘Avengers‘ trailer hits tomorrow morning, Marvel has put out a new poster for both the US and UK. It’s being titles ‘The Avengers Assemble’ in the UK so as not to confuse Brits with the 60′s tv show, but the posters remind me of Zack Snyder’s ‘Watchmen‘ poster. You can compare them below.
Disney isn’t about to risk confusing anyone like they’ve done with ‘John Carter’ (a good movie with a shitty marketing campaign) so they’re renaming ‘The Avengers’ to ‘The Avengers Assemble’ in the UK since there was once a very popular 60′s show called that with Diana Rigg as Emma Peel. A very different type of show than the movie, although there was that horrible Uma Thurman/Ralph Fiennes movie based on that, but with all the marketing, everyone’s brain has been trained by now to know the difference.
Over at Hey You Guys, they got the official line from Disney which I’m sure took hours for them to perfect this line so as not to offend, alienate or remind anyone that they’ve dropped the ball horribly on Andrew Stanton’s ‘John Carter‘ movie. “We have changed the title of “Marvel The Avengers” to “Marvel Avengers Assemble” This has been done merely to differentiate the movie from the popular 1960’s British television show, The Avengers.” So below is the UK ‘Avengers’ poster.
Now’ here’s the US ‘Avengers’ movie poster with the one from Zack Snyder’s ‘Watchmen’ movie below. Miss Sashay was quick to point this out to me when I mentioned that the new Avengers poster was feeling pretty uninspired. When you look at the ‘Watchmen’ poster, you definitely find your eye drawn back to it, but it’s easy to see that the Disney person drew some inspiration from it. That’s fine, but when you make a sub-par poster from a really good one, that’s not so much drawing from inspiration but being lazy.
See what I mean? Anyway, I’m sure the new trailer will look much better than this thing. At this point, Disney is looking to have given up the ghost for ‘John Carter’ and is just pumping out clips and images as fast as they can, but I’m noticing that the fan art and fan made trailers for the movie should have at least ‘inspired’ those Disney execs to better understand how to market the film.
Starring: Tom Hiddleston, Chris Evans, Samuel L. Jackson, Chris Hemsworth, Robert Downey Jr., Scarlett Johansson, Jeremy Renner, Mark Ruffalo, Clark Gregg, Cobie Smulders
Directed by: Joss Whedon
Release Date: April 26, 2012 in UK & May 4, 2012 in US
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