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18 August, 2012 at 3:05 pm

Adam Levine’s ‘The Voice’ Lets Simon Cowell Keep It Negative

With Adam Levine, Christine Aguilera, Cee Lo Green and Blake Shelton’s The Voice premiering just two days before Simon Cowell’s overhauled The X Factor USA, everyone expects a high level of rivaly to ensue. Levine obviously doesn’t see Cowell, Britney Spears and company as any threat to hear him say it.

The promos for Adam Levine’s The Voice and Simon Cowell’s X Factor USA could not be more opposite. Whereas The Voice shows a very positive and united Levine, Christina Aguilera, Blake Shelton and Cee Lo Green giving out the love, The X Factor USA is focusing on Britney Spears rather brutal truths as a judge. Cowell even states that “and everyone thought I was the mean one.”

This is classic Cowell promotion, but even Levine sounds like it’s getting tired and something America is a little over. As he commented during the publicity day at Mark Burnett’s Malibu pad, The Voice doesn’t have to resort to being negative and mean for ratings sake since the Blind Audition process takes care of that for them. “We’re not interested in being on a show where we rip people. That was a common theme,” he said. “I really have been averse to it,” Levine went on. “I personally have never experienced a positive feeling — I don’t like to see that. It looks like someone getting bullied and it makes me sad, it really does. I don’t like to watch.” Levine said the harsh words can be more between the judges as their competitive spirits kick in but not at the contestants. Aside from Aguilera’s pointed comment at fellow Mousketeer Tony Lucca.

The biggest thing this year is whether Aguilera and Green can score a win since they’ve had to watch fellow judges Levine and Shelton take wins each of the two season. Shelton’s already let it be known he’s making sure the contestants he wants are more than aware of his accomplishment along with his own recent awards for his music.

If you missed our last article, here’s the upcoming changes for Season 3 you can expect to see. The biggest one is they’re now encouraging stealing so that after the intense battle rounds, the contestants aren’t necessarily through. The blind auditions are being kept the way we love them with the magical red chairs, but once the Battle Rounds hit, the tension will build. It’s a smart move for Executive Producer Mark Burnett since this will only add more sizzle as fireworks are sure to ensue when one judge steals a castoff from another showing that they could do a better job with them. There’s a video below of Christina Aguilera making up with Adam Levine after last season, but they’ll go at it again this season, especially with this added feature. Unlike X Factor USA and American Idol, Burnett knows not to try to shake everything up, but do minor tweaks that will only make his show more compelling. I wish they could get rid of Christina Milian only because that Sprint room is just annoying.

Another change is that after the Battle Rounds, there will be a new “Knockout” round, in which each team will be ruthlessly cut from 10 artists to just 5. Normally there’s been 6 contestants per judge when it came to the live performances, but this has been whittled down in hopes that viewers will become more familiar with the singers and thus amp up the emotional factor. Otherwise everything else stays the same, and of course by now you know that Cee Lo Green will have a bird rather than his white kitty to stroke.

Mentors for this season are Mary J Blige with Adam Levine, Michael Buble with Blake Shelton, Billy Joe Armstrong (Green Day) with Christina Aguilera and Rob Thomas with Cee Lo Green.

Season 4 judges are still up in the air, but knowing that the ratings will more than likely be higher than last season, Executive Producer Mark Burnett better be willing to shell out more money to keep this foursome since they’ve become linked to The Voice, and replacing them would be a nightmare…unlike the X Factor USA which wasn’t so noticeable or the struggling American Idol.