As if Summit needed any help boosting the ‘Twilight Saga: Breaking Dawn Part 1′ box office numbers, now they’ve got more publicity saying that Bella’s big giving birth scene is causing people to break out in seizures. Wonder who’s helping goose that little story…
Remember back in April (April Fools Day actually) when the producers and Stephanie Meyer put out a press release asking people to stop leaking images for their ‘Twilight Saga: Breaking Dawn Part 1‘ movie and all the press they got? Well this audience seizure story feels much the same…a great pr stunt to keep momentum alive on the next to last film in the very profitable franchise. It’s classic movie pr that dates all the way back over fifty years when producers like William Castle pulled many stunts to get interest. Since ‘Twilight Breaking Dawn’ is back on the top of the weekend box office, this story can help carry it further into the week. I’m waiting to see if someone winds up having a spontaneous conception after watching the film too. That would cause quite the stir.
CBS Sacramento reported that a local theatre had to cancel a screening of the movie when Brandon Gephart suddenly started convulsing during the scene and had to be rushed to the emergency room by paramedics.
A similar incident occurred during a Utah screening in which a man who had no history of seizures blacked out.
What medical experts are saying is that during this scene in the film where Bella (Kristen Stewart) is pregnant with a human/vampire hybrid that is demanding so much nourishment Bella has had to resort to drinking human blood to stay alive during the pregnancy. Labor doesn’t begin in the normal manner; rather the baby essentially starts to break its way out of Bella. Edward (Robert Pattinson) has to chew the baby out of Bella, and the entire sequence is shot and edited to enhance the horror of the moment, complete with strobing lighting and cutting that enhances that effect. I’m calling this the ‘Pokeman‘ effect since this happened during that cartoon reign.
SPOILER ALERT ENDED
Here’s what happened to these people who are ‘not actors’ or on Summit’s payroll. Brandon Gephart and Kelly Bauman had gone to see “Breaking Dawn: Part One” last Friday when Gephart began “convulsing, snorting, [and] trying to breathe,” according to Bauman. He doesn’t remember anything, he says, but soon awoke on the theater floor and was taken out by paramedics. The remainder of the screening was cancelled.
“I didn’t really remember what happened after that I think I blacked out. According to her, I was shaking and mumbling different noises,” he told ABC-4.
His wife was sitting by his side in the theater.
“He started mumbling and he was blinking on and off with his eyes at that point. I was kneeling in front of him slapping his face,” she said.
The couple said that they left early, and when they returned the next day they heard that it had happened to another girl watching the film too, though the manager of the multiplex where they viewed “Breaking Dawn” said he doesn’t know of that instance.
So Summit gets some killer free press (maybe), and this is the type of media hype that’ll get more teens wanting to see the moody vampire flick to see if they can fall out in the spirit with Bella.